Selling Distinctive Real Estate

How I Sell a Home

Selling a historic home, architectural property, waterfront residence or luxury estate requires more than placing it in the MLS. The property must be understood, prepared and positioned for the buyers most likely to recognize its value.

I begin by examining the property's architecture, condition, history, market competition and likely buyer profile. From pricing and pre-market preparation through visual presentation, editorial storytelling, targeted promotion and the global reach of Sotheby's International Realty, every part of the strategy is designed to present the property accurately, distinguish it from the competition and protect your negotiating position.

A white kitchen with a large island, hanging pots and pans, built-in ovens, and stainless steel refrigerator, with recessed lighting and decorative artwork.
A bathroom with ornate gold-framed mirrors, bird-patterned wallpaper, purple velvet curtains, and a marble countertop with toiletries. The shower area is visible with a gold handle, and the floor has small beige tiles.

What I Build Into Your Selling Strategy

  • Pricing and positioning based on current market evidence, competition, condition and buyer demand.

  • A pre-market preparation plan focused on the issues that affect value.

  • Research into the property's architecture, history and distinguishing characteristics.

  • Professional visual presentation and editorial storytelling.

  • Targeted local, national and international exposure through the Sotheby's International Realty network.

  • Consistent communication about market response and competition.

  • Experienced negotiation and transaction management.

What Is Your Home Worth?

An online estimate can't see the heart pine floors, the restored millwork or the drainage on your street. I prepare a written market analysis for your home, based on recent sales, current competition and the condition of the property itself, and I walk you through it in person. There is no cost and no obligation.

French Quarter courtyard with lush tropical landscaping, brick patio, pool, and two-story separate living quarters with gallery balcony and green shutters.

“Douglas Adams was more than we were hoping for when choosing a representative to sell our Frank Lloyd Wright home. His communication with local and national publications and his photography and videography showcased the home beautifully.”

Sherri Mancil, Seller, Frank Lloyd Wright's Fountainhead

Why Sellers Work With Me

Bathroom with a white clawfoot soaking tub, gold fixtures, marble floors, geometric marble tile walls, dual mirrors and a gold chandelier.

Before I sold homes, I photographed them, more than 400 across the Gulf South. That work taught me how buyers see a house, and what makes them stop and look closer.

I still photograph every one of my own listings. Years as a commercial lender and mortgage executive taught me how appraisers, lenders and buyers weigh a price, so my pricing starts with evidence. And through Crescent Sotheby's International Realty, your home reaches buyers well beyond New Orleans.